Running a floral business takes more than knowing flowers.

Practical help from a florist who’s spent more than 30 years running her own.

Personalized Floral Business Consulting 

You know flowers. I can help with the part where you have to run a business, too.

althea wiles at her desk

Starting or running a floral business means dealing with a lot more than flowers: pricing, scheduling, software, paperwork, clients, employees, and the day-to-day decisions that keep everything moving.

I’m Althea. I’ve spent more than 30 years running my own floral design business, through home studios, a brick-and-mortar shop, employees, large events, changing technology, and all the ordinary problems that come with keeping a business going.

Now I work one-on-one with other florists on the business side of their work. That might mean talking through a decision, setting up a system, learning new software, getting organized, or solving a problem that’s been taking up too much time and attention.

My job is to help you make the business easier to run, so you have more room for the work you actually care about.

Read More About Althea

Help with whatever part of the business needs attention

One hourly rate, whether you need help once or on a regular basis.

Every floral business is different, and so are the problems that come up. I keep the consulting simple: we use our time for whatever you need help with now.

  • Want regular feedback and accountability? We can set up recurring meetings so you have a consistent time to talk things through and keep things moving.

  • Have a problem you need to solve? Book an hour or two and we’ll work through it together.

  • Setting up new Point of Sale software? I can help get it set up, then walk you through how to use it.

See How I can Help

Good floral design starts with good mechanics. So does a floral business.

Early in my career, I learned to build an arrangement so it would hold up, work properly, and still look beautiful. I ended up applying the same thinking to my business.

A smooth Valentine’s Day, a workable schedule, good systems, clear pricing - those things have mechanics too. After more than 30 years of running a floral business, I’ve learned a lot about what keeps one working well.

Now I get to pass that experience along to other florists and help them sort out the parts of the business that need attention.

Ready to talk about yours?

Schedule an intro call

FEATURED IN

WEDDING CHICKS | MARTHA STEWART | EVERYDAY BRIDE | THE KNOT | HOMES & GARDENS | ABOUT YOU | ARKANSAS BRIDE | READER’S DIGEST

What Clients Are Saying

  • Christina R.

    “Althea is very experienced and a great mentor/instructor. She has built my confidence level and understands completely where I need the most support!”

  • Tammie L.

    “I am so grateful for Althea! I started my business in April of 2018, with a heart to design and no clue on how to run a floral design business. I invested in a few popular combined design and business classes, but the one-on-one's and small classes with Althea were what made the difference for me.

    Althea's approach is down-to-earth, practical, and personal (the latter of which was the key for me). She is very generous in sharing her knowledge and processes, and you can't go wrong taking one of her classes or working with her one-on-one.”

  • Diana T.

    “Althea was so helpful and everything she spoke to us about had so much value. Thank you for helping us get on track!”

Let’s talk about what you need.

Have a question, a problem you’re stuck on, or a part of the business you’d like to make easier? We can talk it through and see whether I’m the right person to help.

Schedule a 30-minute intro call

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